Turn Every Bottle Into
a Brand Experience.
BrandPlay transforms your wines into interactive blind tasting games, driving sales lift, consumer loyalty, and first-party data at the exact moment of consumption.
Three Steps to a Playable Brand
Activate Your Wines
Your selected SKUs are configured on the BrandPlay platform with custom blind tasting questions, your brand story, and a tailored consumer CTA. Live in days, not months.
Drive Consumers to Play
Promote your gamified tasting experience through any channel: on-pack QR, social media, digital advertising, or any other channel. The more people who engage, the more value you receive at a fixed cost.
Capture Engagement & Data
Every tasting session generates ratings, reviews, CTA conversions, and first-party consumer data, all tied to your specific SKUs.
Five Outcomes.
One Platform.
Sales Lift
Differentiate on-shelf and drive trial with a compelling consumer hook. BrandPlay gives shoppers a reason to reach for your bottle, and come back for the next.
Consumption Engagement & Loyalty
Tell your brand story at the most important moment: when the cork comes out. Turn a passive drinking occasion into active brand affinity that compounds with every pour.
Ratings & Reviews
Capture structured, first-party tasting data and real consumer sentiment tied directly to your SKUs. Not aggregated, not anonymized, not borrowed from a third-party platform.
Direct Response
Drive club signups, DTC purchases, and sweepstakes entries with fully custom CTAs, built around your brand objectives, not ours.
Audience Retargeting
Receive first-party email data for retargeted marketing and lookalike audience building across paid media, built from people who actually tasted your wine.
Ready to make your wines playable?
Provide your information and we will follow up within one business day to provide more details or schedule an introductory call.